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By passing the Marketing-Cloud-Personalization Accredited Professional Exam, professionals can demonstrate their ability to create personalized marketing campaigns that drive customer engagement and revenue growth. Marketing Cloud Personalization Accredited Professional Exam certification is ideal for marketers, digital marketing managers, and other professionals who are responsible for designing and executing marketing campaigns using Marketing Cloud. It is also suitable for those who work in agencies or consultancies and provide Marketing Cloud services to clients.

Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q33-Q38):

NEW QUESTION # 33
What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

A. Campaigns
B. Segments
C. Templates
D. Recipes

Answer: A,B

NEW QUESTION # 34
What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A. User behaviors
B. Operational information
C. Employee performance
D. Statistical tracking of KPIs
E. Shadow catalog information

Answer: A,B,E

Explanation:
The three primary areas of data stored in Marketing Cloud Personalization are:
* Shadow Catalog Information (Answer A):
* Represents the product or content catalog used for personalization and recommendations.
* User Behaviors (Answer B):
* Tracks user actions such as visits, clicks, and purchases for behavior-based personalization.
* Operational Information (Answer E):
* Stores system settings, rules, and configurations necessary to support personalization and campaign management.
References:
* Salesforce Marketing Cloud Documentation - Data Architecture

NEW QUESTION # 35
What three components can a web developer define by pageType?

A. Capturing Attribute
B. Campaign
C. Item Actions
D. Content Zones
E. Goals

Answer: A,C,D

NEW QUESTION # 36
What are the two main functions of the Event API? (select 2)

A. Bulk load external campaign data
B. Capture user attributes and actions
C. Return campaign responses
D. Process GDPR data or deletion requests

Answer: B,C

NEW QUESTION # 37
What are two ways to populate the Marketing Cloud Personalization catalog?

A. Email Pixel
B. ETL Feed
C. Third-party Integration
D. Web SDK

Answer: B,D

Explanation:
Two ways to populate the Marketing Cloud Personalization catalog are:
* ETL Feed (Answer C):
* Upload data files to populate the catalog with batch updates.
* Web SDK (Answer D):
* Automatically collect catalog data during website interactions.
References:
* Salesforce Marketing Cloud Documentation - Catalog Management

NEW QUESTION # 38
......

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